Attention Consultants, Authors and
Service Professionals!

 

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Top 10 Reasons to Do an Ezine AND a Blog

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Build a Blog You Can Be Proud Of


Having valuable content is crucial, but custom designing and setting up your blog are time-consuming and energy draining tasks. As a busy professional, you need to spend your mental and emotional energies doing what you do best, that is, serving your clients by providing excellent coaching and/or consulting and training. Let us do the work for you. We will set up, customize and teach you to run your own blog in just a few hours.

"...you cannot afford to close your eyes to them [blogs], because they're simply the most explosive outbreak in the information world since the Internet itself.  And they're going to shake up just about every business - including yours...Given the changes barreling down upon us, blogs are not a business elective.  They're a prerequisite.

-- Business Week Magazine, May 2, 2005

Why Business Blogs are the wave of the future…

Do you know why writing and publishing a business blog is a magical marketing wand for any coach, consultant or independent professional wanting a full practice? Stop and take the time to imagine a few of these things:

…Imagine getting a note of appreciation from a subscriber whose life or business was impacted by one of your blog messages.

…Imagine getting comments to your posted articles when you write on your blog.

…Imagine getting email replies in your inbox from people you’ve never met inquiring about your services or wanting to buy your products.

…Imagine freeing up time for clients because your blog is set up and easy to post. You can do it yourself with little or no tech skills.

…Imagine having more free time to write new products and design new programs.

…Imagine fulfilling orders for your informational products and telecourses just from sending out a post on your blog.

…Imagine never having to struggle with coming up with something valuable to write. You can post in ten minutes a day, sharing your knowledge and linking to important resources for your readers.

…Imagine your ideas reaching thousands of people across the globe every month with little of no effort or expense at all!

…Imagine the thrill of having an article you posted picked up and linked to in another blog, reaching thousands of people you’d otherwise never come into contact with.

Blogs are truly a marketing miracle for all coaches or consultants who want to reach and impact the working and personal lives of as many people as possible.

What other opportunity is there for one person to reach and teach so many others so rapidly, globally, and inexpensively?

After the Blog Squad's overhaul of my blog, which I blogged about steadily for one month, I took my traffic from about 15 visitors per week to well over 500 per week! Not only that, their suggestions were profitable and I got several new clients just from the professional new look and feel of my blog. I can't recommend these two enough, with their attention to detail and their genuinely caring attitude. If you're REALLY lucky, maybe they'll pick your blog for a Blog Squad makeover! Drop by my blog to see their work -- www.painlessselfpromotion.com

Suzanne Falter-Barns, www.getknownnow.com

The Challenge of Making it as a Coach or Consultant

If you are like many coaches or consultants, you love your work and love helping others to grow and develop. No matter what your niche, or your experiences, you probably have special gifts or strengths for helping others. But you need to let readers know about you.

A weblog, or blog, is the perfect delivery medium for communicating your strengths, your personality, your knowledge and your gifts to readers and clients.

The Challenge...and Opportunity of Blogs

And now here comes something new, blogs, and you have to learn a new system of marketing again.
Where will you find the time? Can you afford not to take advantage of Internet marketing? Of course NOT! You are probably already behind others in your field.

You Must Publish a Blog

Everyone will tell you how important it is to publish on the web. Some will tell you how to do this, again for a large fee. None of the Internet gurus or experts give you everything you need in a clear concise manner and include resources you can use to accomplish these important tasks…until now.

We believe that you have what it takes to publish your own blog but may not know all the tips, tricks and tools that will actually make your tasks effortless. You have the keys, you need to learn where to find the boxes and the locks!

Make no mistake, there is some work involved in publishing a blog. You need to set it up create a branded look, set up your side-bar features, create links to other blogs and products,… or, have someone do it for you.

Don’t waste your time OR your money.

Which Of These Powerful Elements Could You Use for Your Blog?

• A blog that reflects your style
• Coordinated with your website for a consistent marketing/branding impact
• Effective feedback, commenting, pinging, permalink and trackback options
• Automatic subscribe form on your blog
• An effective domain name for your blog that points to your blog server site
• Your company name, photo, logo and contact info prominently displayed on the top of the blog
• Help with posting your blog articles
• Editing and coaching services to help you with your own writing
• Submission to blog directories and search engines
• Side-bar links to books and other resources using your affiliate links

An blog is just one arm of the coach or consultant marketing plan. Let us make that a whole lot easier for you!

Your blog should work in the background, not take up all your time, money, and energy. Get back to earning the money you deserve!

Our Promise to You

Never underestimate the power of the written word. When you write and publish you are seen as an expert with credibility. Even when you are using OPC (other people’s content), you are still seen as a go-to resource, someone who has access to information they need and want.

Once you establish your blog as valuable and consistent, you are creating trust. This opens the door to asking your readers to buy something from you.

You can also use your blog to re-package articles into e-books and e-courses that can be delivered automatically through autoresponder systems.

Here is Our Guarantee:

We sincerely want you to have success in your chosen profession where you can contribute to the wellness of the world through working with clients. We believe that one way to have a thriving practice is to write and publish a great blog. We can help you do that, or do most of it for you. We will train you. Once your blog is set up and you know how to use it, we will follow up with you as needed depending on the level of service you subscribe to.

If you try our Build a Better Blog Service and for any reason are dissatisfied or feel it does not work for you, we will refund your money within the first 10 days less a $100 processing fee.

Blogging is a breeze with the Typepad account Denise and Patsi set up for me. I like to write, and have an opinion on most things, so blogging is right up my alley. Denise and Patsi made it easy.

I asked them to set up a blog for me, and a couple of days later it was done!

Typepad is really easy to use -- very intuitive. I posted my first blog a few hours after my account was set up. I post two or three times a week, each post takes about a half hour of my time.

I could have figured out how to set up a blog by myself, but why?  Denise and Patsi set me up with a turnkey blogging system. All I have to do is write. These two women really know what they're doing. Don't take my word for it, take the common sense guy's word for it.

Bud Bilanich,  www.commonsenseguy.com

 

Blog Set Up and Marketing Services for Professionals:

Pro Blogger Plan - $1,650 + $89 for annual Typepad Plus blog hosting (payable to Typepad)  

What you get when you engage The Blog Squad to set up your blog:

  • You will complete a detailed questionnaire so we can learn about your business and determine the best way you can integrate a blog with your other marketing tools. As needed, we coach you to identify the blog’s core purpose and target readers.
  • We will deliver your blog with your photo and logo, name, bio info and business description; customize a template to complement colors on your website. You will have a fully functioning blog that you can learn to tweak, or leave as is. You will be able to start posting content after our first training session.
  • 60 days free hosting with Typepad.com (value = up to $30). You get an additional 60 days free beyond the standard 14-day trial.
  • Register a unique domain name and map it to your blog ($8.95 payable to domain registrar). You will be able to brand your blog with any domain name you choose, and each page will carry that domain name, allowing for better branding.
  • Your blog will be submitted to 190+ blog directories and search engines. It will start appearing in search results after a relatively short time.
  • Your blog will have an email subscription form, categories, and syndication feeds so you can attract more readers. We will train you in methods of driving traffic to your blog and increasing your readership exponentially.
  • You get a list of 5 blogs in your niche for you to study. You will begin to get known in the Blogosphere by commenting on other blogs in your field.
  • Three 1-hour training sessions for you and your blog team on how to use your blog, write optimal content, and attract more readers. This includes how to strategically use key words for headline titles and in blog content. Other methods of optimizing content are explored, including use of newsletters, ebooks, and telecourses.
  • Email support for 30 days following blog training. Your questions are responded to within 24 hours during the business week. If we don’t have an answer for you, we will find someone who does.
  • Complimentary copy of Build A Better Blog “how-to” manual (ebook). Digital package includes additional ebook with 25 interviews with successful business bloggers and 6 audio programs with business bloggers (value = $97). This is the online version of the how-to manual. In the future, if you need a refresher, you can look it up in the book online.
  • Complimentary copy of Build a Better Blog workbook (soft cover) (value = $57). This spiral-bound version of the digital book gives you desktop access as you work on your blog.
  • Blog Your Book: The Easy Way to Write and Market Your Book (70 minute audio program on CD; value = $39). Learn how to re-purpose your blog content into a book, either digital or printed.
  • 20% discount on Blog to Book Project. Join our group of authors who are using blogs to write their books, and who are building a platform for marketing to their targeted readers even before the book is finished. This is a self-paced program on a private access blog.
  • Access to private client blog with audio tutorials, tips, and resource links (value = priceless!). Blog features constantly evolve and new add-ons make your blogging tasks easier and more effective. Our private tutorials will keep you up to date with the latest features and gadgets to optimize your blogging.
  • Your blog launch announced on Build a Better Blog, to help drive traffic to it. We are open to exploring other joint ventures/partnership projects to get your blog better known and to increase your visibility on the Web.

Pay in full: save 10% ($165) and pay $1,485 now.

Payment Plan:  3 easy monthly payments of $550


Some people would say that’s a lot of money when some blogging programs can be free. Yes, you can set up your own blog for free and probably have it running using the trial and error method. There are also a number of manuals available online for free or fee that give instructions.

Nothing wrong with that. Our service is for busy professionals who don’t want to waste their time making the common errors that most people make when trying to set up and run a blog themselves.

And you don't want your business blog looking like all the other blogs that are nothing more than online personal diaries.

If you don’t want to waste your time, and would like to have a professional, customized blog that reflects your branding and the professional nature of your business, please choose the program above that best suits your needs to get started.

Have questions? Call us at 1-888-800-6397.

The best to you,

Patsi Krakoff, Psy. D. and Denise Wakeman
The Blog Squad

 

© 2006, The Blog Squad™ Denise Wakeman and Patsi Krakoff All Rights Reserved.